Join Ascom, where we lead the way in Healthcare ICT and mobile workflow solutions worldwide. With our Swiss-based headquarters driving advancements across 19 countries for over 160 years, we're committed to revolutionizing the healthcare industry with transformative technology. Our systems are operational in over 12,000 hospitals globally, managing an incredible 800 million alerts annually. At Ascom, our dedication translates into tangible impact, enriching the experiences of everyone entering the healthcare facilities and care-homes we partner with.
Are you looking to take the next step in your career in marketing? The Regional Marketing Specialist at Ascom implements marketing strategies and campaigns in their local markets. Manages the distribution of content, including blog posts, social media posts, and email marketing, supported and delivered by the Central Marketing team. Executes local programs, like exhibitions, seminars, and local communication. Analyzes and report on the effectiveness of marketing efforts, and make local adjustments as needed. As part of our Marketing team, you’ll be at the forefront of our business and supporting our business in providing healthcare technology to clients.
Your Contributions:
- Execute and distribute marketing strategies and campaigns, delivered by the Central Marketing team
- Manage and distribute content, including blog posts, social media posts, and email marketing, of which the majority is created by the Central Marketing team and after regionalization and translation will be shared
- Analyze and report on the effectiveness of marketing efforts, and make adjustments as needed
- Work with the local sales teams, local solutions team and leadership to align marketing and sales efforts
- Collaborate with global departments, such as the Global Content Marketing team, the Global Segment Marketing team, the Global Digital Marketing team to distribute cohesive marketing campaigns
- Plan and execute local marketing programs and events, such as exhibitions, seminars, customer stories, local newsletters and all other local communications
- Maintain the local websites with support from the Global Digital Marketing team
- Develop and maintain relationships with local influencers and partners
- Develop and maintain relationships with internal experts to be able to give the right market information and needs to the Central Marketing team.
- Measure and report on the success of the local marketing campaigns, using metrics such as website traffic, leads, and conversions
- Be the linking pin between the region and the Global marketing teams to inform, guide and influence the creation of relevant and high quality deliverables for the regional markets
The Ideal Candidate:
- A solid background in marketing or a related field from a reputable institution is essential.
- With proven experience in (Health) Information & Communication Technology marketing, you've honed your skills in this specialized domain.
- You've demonstrated your ability to execute marketing plans and deliver customer-facing initiatives effectively.
- Experience in an international company is highly valued, showcasing your adaptability and global mindset.
- Exceptional organizational and business management skills, including effective communication, presentation, and motivation, are essential.
- You excel in managing multiple projects simultaneously and providing timely updates on their progress.
- You have a proven ability to justify marketing programs' costs and deliver targeted results.
- With a proactive approach and a strong drive for achievement, you tackle challenges with enthusiasm.
- Your customer-centric mindset and curiosity enable you to understand and meet customer needs effectively.
- A quick learner with a keen interest in technical topics, you understand Ascom's products and their value proposition.
- Your meticulous attention to detail ensures that projects are meticulously planned and executed.
- As a team player, you thrive in cross-functional environments, fostering collaboration and achieving shared goals.
What We Offer You:
- A company you can take pride in.
- Inspiring and collaborative colleagues.
- Abundant opportunities for personal and professional growth.
- The chance to work with cutting-edge technology in the healthcare industry.
- Flexible remote work
Join Us and Make an Impact:
Ascom is an equal opportunity employer committed to fostering diversity, equity, and inclusion. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other protected status. We believe that a diverse workforce strengthens our team, drives innovation, and enriches our workplace. Join us in creating an inclusive environment where everyone is valued and has equal opportunities to succeed.
Join our team at Ascom and help us realize our vision of enhancing digital information for optimal decision-making in the healthcare industry. Together, we are making a real difference in the lives of those who benefit from our technology.
To learn more about what we do, visit us at: www.ascom.com
