Webinar: How to build a safety culture before a crisis strikes

Wednesday, October 28, 2026

Each year, an estimated 395 million people are injured at work—not because an alarm fails, but because of what happens next. In this 45-minute webinar, keynote speaker and leading process safety expert Trish Kerin reveals how to close the critical gap between alarm and response—where safer workplaces begin and technology can help save lives.

North America │ 13:00 ET · 12:00 CT · 10:00 PT

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About the speakers
Trish Kerin
Keynote speaker · Process safety expert and leadership authority
Trish Kerin is a chartered engineer, executive leadership coach, and founder of Lead Like Kerin. She began her career in the oil industry, designing aviation fuelling systems and supervising night-shift tanker unloading operations at a refinery. Today, she speaks and coaches worldwide on safety leadership, weak signals, and the culture that determines whether people act on them.
Marja Nieboer
Host · Head of Global Marketing Communications, Ascom
Marja Nieboer, Head of Global Marketing Communications at Ascom, is one of the webinar presenters. She brings the series vision to life: technology can monitor the workplace, but people—equipped with the right information at the right time—make it safer. She understands the everyday challenges facing safety and operations leaders.