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Webinar: How to build a safety culture before a crisis strikes

Wednesday, October 28, 2026

Every year, an estimated 395 million people are injured at work. Rarely because an alarm failed, usually because of what happened in the moments after. In this 45-minute webinar, keynote speaker and leading process safety expert Trish Kerin shows how to close the gap between an alarm and a response. Because that is where a safer workplace begins, and where technology starts saving lives.

EMEA (Europe, Middle East & Africa) │ 14:00 CET · 13:00 GMT · 15:00 EET

Americas │ 13:00 ET · 12:00 CT · 10:00 PT

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About the webinar

Most safety systems measure if the alarm works, not what happens next. Where hesitation, assumptions, and alarm fatigue take over. Technology should not just sound an alert; it must augment human behavior so emergency response becomes automatic and intuitive. 

Alarm fatigue, unclear ownership, cultures where speaking up feels risky: these are leadership questions, and they are live in your organisation today. The technology is the hardware of safety. This session is about the human software that decides, in those first minutes, between a near miss and an incident.

For HSE managers, safety directors, and operations leaders across heavy industry, chemicals, oil & gas, and critical infrastructure.

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What you will take away

  • A clearer understanding of why incidents still occur despite established processes, trained staff, and working technology
  • A way to identify the gap between alarm activation and human response in your own organization
  • Lessons on tackling safety culture: what worked, what did not, and what they would do differently
  • Practical ways to improve preparedness, response times and employee engagement, without adding another layer of process
  • Three concrete actions you can put in motion the morning after the webinar

 

Choose your session

Region EMEA (Europe, Middle East & Africa)

Wednesday 28 October │ 14:00 CET · 13:00 GMT · 15:00 EET

Region Americas

Wednesday 28 October │ 13:00 ET · 12:00 CT · 10:00 PT

Can't make it live? Register anyway to receive the full replay.

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'Safety deserves a voice in the boardroom'

Keynote speaker Trish Kerin is an award-winning engineer and respected authority on process safety leadership. She led the IChemE Safety Centre for over a decade and is known for challenging how organizations think about, lead and govern safety. Today, she helps leaders in high-hazard industries move beyond compliance by strengthening the connection between people, systems and culture. In this session, she explores a critical question: why do organizations recognize safety risks, yet still struggle to act on them?

About the speakers
Trish Kerin
Keynote speaker · Process safety expert and leadership authority
Trish Kerin is a chartered engineer, executive leadership coach, and founder of Lead Like Kerin. She began her career in the oil industry, designing aviation fuelling systems and supervising night-shift tanker unloading operations at a refinery. Today, she speaks and coaches worldwide on safety leadership, weak signals, and the culture that determines whether people act on them.
Marja Nieboer
Host · Head of Global Marketing Communications, Ascom
Marja Nieboer is Head of Global Marketing Communications at Ascom. Few people articulate the vision behind this series better: technology can watch over a workplace, but it is people, reached with the right information at the right moment, who keep it safe. She knows the daily reality of the safety and operations leaders this session is built for.